RESUME / PORTFOLIO

Alexandra Oliver

Passionate Integrated Marketing Manager with a proven track record in brand strategy, project management, product marketing, product development, consumer profile analysis, project launch, content creation, and digital marketing. Skilled in fostering relationships, facilitating collaboration, coaching, and empowering teams to excel and grow. 

EXPERIENCE

Associate Director of Marketing and Brand, Insight Editions — Bay Area, CA

FEBRUARY 2022 - OCTOBER 2023

  • Led the first rebrand in 20 years from pitch to launch for the most licensed publishing company in the world,  increasing revenue and business opportunities. 

  • Partnered with sales and achieved a +10% compared to the industry standard of -2%.

  • Launched the social ads program, generating over $30,000 in monthly revenue with a 10% Return on Ad Spending (ROAS) in an industry where the standard was 2-3%. 

  • Partnered with the Marketing VP to restructure the Marketing Department, strengthening team efficiency. 

  • Managed the Creative Services Department and led video and photo content production for over 200 titles.

Marketing & Product Development Manager, Kn Literary— Boulder, CO

APRIL  2018 - DECEMBER  2021

  • Oversaw the Marketing Department when the agency doubled in size. 

  • Built and launched a self-publishing program and landed multiple $10k+ clients within two months.

  • Formed the Marketing Department, building the Customer Relationship Management (CRM) System, various digital marketing email automation, and lead generation materials. 

  • Created SEO content strategy and optimized the website, tripling organic traffic and leads and doubling profit within two years. 

  • Managed the CEO’s book launch while doubling newsletter subscribers in the first year.

Digital Marketing Consultant — Bay Area, CA 

JANUARY 2015 - APRIL 2018

  • Consulted in industries ranging from tech and wellness to finance.

  • Ranked agency clients on the first Google search page for targeted keywords. 

  • Doubled newsletter list subscribers through lead magnets.

  • Hired 10+ freelance writers and designers to increase workflow efficiency.

  • Managed brands, including vision, strategy, and voice, with a rapidly evolving team.

  • Produced and published over 250 blogs and over 30 eBooks.

  • Managed new website designs and launches.

Manager of Product Development, Bioscience International—  Los Angeles, CA

NOVEMBER 2011 - NOVEMBER 2015

  • One of the few founding team members who helped launch this supplement line based on proprietary technology.

  • Developed research, marketing materials, and client and partner relationships.

  • Drafted educational materials for partner and customer conversion.

  • Planned promotional events, enhancing awareness of the new brand.

  • Managed international orders, vendors, distribution, and organized vendor payment protocol systems.

EXPERTISE

Strategy, integrated marketing, brand, media, production, creative operations, SEO, inbound marketing, lifecycle marketing, ecommerce, lead generation, budget management, qualitative analysis, email automation, CRM setup and launch, change management, cross-functional programs, go-to-market strategy, marketing program management. 

SOFTWARE PROFICIENCIES

Hubspot, Kartra, Slack, Canva, Mailchimp, WordPress, Squarespace, Google Analytics, Microsoft, Shopify, FB Ads Manager, Adobe Lightroom, Semrush, Asana, Monday.

EDUCATION

  • Master NLP Practitioner – Neurolinguistic Programming (NLP) Marin,  Marin, CA 

  • BS in Psychology – California Institute of Integral Studies, San Francisco, CA

  • AA in Early Childhood Education Skyline College  – San Bruno, CA                                                                                                                  

  • Trained in Theatre & Film – American Musical and Dramatic Academy, Los Angeles, CA                                                                        

ABOUT ME

  • Co-Founded Practice, a 6,000-sq-ft center that offered co-working, yoga, and communication classes. 

  • Coached employees at a VC firm on leadership, brand values, and communication. 

  • Accepted into the  Interpersonal Dynamics T-group Workshop at Stanford University

  • Certified yoga teacher and trained birth doula.